Jodi Salerno is the Founder and creative talent behind Tudaloo, the hottest trend in women’s totes. Tudaloo products are handcrafted and can be found in fashion boutiques in Newport Beach, Pasadena, Los Angeles, Beverly Hills, Pebble Beach, San Diego, San Luis Obispo, Paso Robles, Montecito, Mill Valley, San Marino, Dallas, Lexington, Nashville and Jackson Hole. Tudaloo also custom designs products that are sold at iconic five-star hotels such as The Beverly Hills Hotel, The Langham Huntington Hotel in Pasadena and The Hermitage in Nashville.
Tudaloo’s product line features totes of all sizes. From hand clutch totes, cosmetic totes, tissue totes, yoga totes, pool totes, cross body totes and totes perfectly sized for an iPad.
A Southern California native, Jodi grew up in San Marino, California and graduated from UCLA before working for the L.A. (and St. Louis) Rams. She began as a personal assistant to the team’s former owner, Georgia Frontiere and eventually ran Corporate Hospitality. Working in the professional sports entertainment business is where Jodi learned how to plan major events including designing unique and memorable gift items for major sponsors as well as the NFL.
After 12 years with the Rams, Jodi returned home to Southern California from St. Louis to work for Roger and Greg Penske’s Motorsports company and run their Corporate Hospitality and Luxury Suites. After settling in Newport Beach, Jodi began working for the Irvine Company managing Client Relations for their Fashion Island and Irvine Spectrum office property’s before taking time off to raise her two boys who are now teenagers.
After contemplating going back to work (she still works special events for the Rams) she decided to go into business for herself. Tudaloo was born because of her desire to create items that are fashionable, unique and affordable.
The hottest trend in women’s totes.
Jodi loves the creative design process with her Mother being a major influence. “My Mother always has stunning presentations, from wrapping gifts to hosting events, and I grew up admiring her creativity,” Jodi recalls.
The name “Tudaloo” was inspired by Jodi’s Maternal Grandmother, “Grandma Rose,” whom she was very close to. When Jodi was young she would listen to Grandma Rose and her sisters talking on the phone. They ended every call with a warm "Toodleloo" which was their way of saying goodbye. Jodi loved that expression and it stayed with her throughout the years. In honor of her Grandma Rose, the very first Tudaloo collection Jodi designed featured red rose fabric with a rhinestone rose brooch.
Tudaloo’s Rose Tote Collection is available at the Langham Huntington Hotel in Pasadena and is very popular among the Pasadena Tournament of Roses attendees. (Even Hoda Kotb has one) This New Year’s Day a Tudaloo Rose Tote brooch wasadorned in the Grand Marshalls car during the Rose Parade. Jodi’s Father was President of the Tournament of Roses in 2009 so attending the Rose Parade and the Rose Bowl is an annual family tradition. You will see many spectators on Colorado Blvd. “TV corner” clutching a rose themed Tudaloo Tote.
Tudaloo’s exclusive and iconic Banana Leaf Collection for the Beverly Hills Hotel has been a huge success. The Pink Palace carries more than 15 of Tudaloo’s custom made products in banana leaf print including Totes of all sizes, yoga bags, dog beds, table décor, wine bottle covers, dog leashes and pool totes. Tudaloo items are featured in the Signature shop as well as on the Dorchester Collection website and typically sell out quickly.
Tudaloo’s exclusive and iconic Banana Leaf Collection for the Beverly Hills Hotel has been a huge success.
Tudaloo developed the concept for the Champion Collection of products which are exclusive to the historic and only 5-star hotel in Nashville - The Hermitage. The Champion Collection was developed in honor of a famous guest of the hotel – Gene Autry’s horse named Champion. Champion would have his own special room at the hotel and would accompany Gene Autry on overnight stays.
Jodi believes that giving back to the community is very important and serves on the Board of The Harvesters which raises funds to support the Orange County Food Bank. She is also a member of Dream Guild (JDRF) and the Junior League of Orange County. Currently, she is collaborating with her friend since her days at UCLA, Dr. Karen Lane. Dr. Lane is a Breast Cancer surgeon at UCI and the head of the Veterans Breast Care Center in San Diego. Jodi is creating special pink and white Tudaloo Totes to donate to Dr. Lane’s female patients who are Veterans with breast cancer.
Jodi takes pride in customizing her wrapping for Tudaloo products. She collects a variety of new and vintage brooches which she adorns to her finished products. One of her favorite brooches is a specially made LA Rams diamond helmet given to her by the owner of the Rams in 1989. Jodi cherishes this and it is proudly pinned on her Rams blue and gold velvet tote. Tudaloo customers often get excited to see what brooch will be included with their order. Everyone Tote-ally needs a Tudaloo!